End-to-end productivity management solution in eCommerce platform for Selz – AU

A Snapshot

Selz, a dynamic eCommerce platform from Sydney, Australia, empowers entrepreneurs and small to medium-sized businesses to effortlessly launch and scale their online stores. With a mission to deliver a secure and seamless selling experience, Selz envisioned an intuitive platform supporting real-time integrations with major third-party services. To bring this to life, ITC partnered with Selz to co-develop a resilient, scalable, and user-centric ecosystem tailored for modern digital commerce.

The Business Challenge

Selz faced a range of business and technical hurdles:

• Platform Expectations: The need for a secure and user-friendly eCommerce application that enabled merchants to manage products, customers, and orders—while integrating with platforms like Square, Amazon, iZettle, and Facebook Shop.
• Remote Team Dynamics: With all team members distributed globally, coordinating development across time zones led to communication gaps, delays, and reduced alignment.
• Development Bottlenecks: Limited internal bandwidth, particularly among full-stack engineers, slowed progress on new features and third-party integrations.
• Scalability & Maintenance: Selz sought a solution that could scale reliably while ensuring maintainability and future-proofing.

Our Strategic Solution 

ITC delivered a full-spectrum, strategic transformation tailored to Selz’s vision:

End-to-End Development Support

• Partnered closely with Selz’s management to define long-term goals and align platform features accordingly.
• Delivered responsive web designs and architecture supporting a seamless experience for both merchants and buyers.

Full-Stack Expertise

• Deployed a full-stack development team with deep experience in scalable eCommerce systems and third-party integrations.
• Employed best-in-class tech stacks and development practices to ensure performance, traceability, and security.

Agile Collaboration & Communication

• Maintained open, real-time communication across time zones.
• Adapted schedules to support global collaboration, fostering stronger alignment and faster delivery.

Measurable Outcomes 

• Cost Efficiency: Achieved 10% in total cost savings through optimized development and resourcing strategies.
• Performance Boost: Improved team productivity by 20%, enabling faster rollouts and better quality assurance.
• Cloud-Native Success: Reached 100% cloud adoption, driving flexibility, security, and scalability for future growth.

Technologies Driving Results 

.NET Framework, .NET Core, Microservices, AWS S3, AWS SNS, AWS SQS, AWS Lambda, AWS CloudWatch, AWS CloudFormation, MongoDB, Redis, Elasticsearch, Kibana, Sentry, New Relic, Microsoft Azure, ReactJS, Docker, NUnit, XUnit, Selenium

Industries

eCommerce

Partnership Approach

A dedicated team model ensured alignment, expertise, and agility throughout the engagement. 

The Bottom Line 

Through its partnership with ITC, Selz transformed its eCommerce platform into a fully scalable, cloud-native solution, capable of supporting seamless third-party integrations and delivering high performance across global markets. By combining full-stack engineering, agile collaboration, and cloud-first architecture, Selz accelerated feature delivery, enhanced team productivity, and future-proofed its platform.