Table of contents

  • Success Stories
  • Admin
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  • 3 minutes
  • Jun 19 2024

CMS Solutions for a Field Service Software Company – UK

Table of contents

Introduction

Our client is a leading software provider offering premier field services management solutions. Their software enables clients to enhance customer service, ensure compliance, and grow faster.

Project type

– Fixed-price + Dedicated team engagement Model

Achievements

– Save time on management with automation workflow

– Successfully migrated and continued using the whole complex website with multiple sites from other CMS to Hubspot CMS in a short time.

– Successfully developed a complex website with diverse CMS features and customized templates based on client’s needs to manage better

– Increase the website’s user experience by enhancing the UI/UX and website responsiveness across devices.

– Increase the page speed performance and be SEO friendly.

Key challenges 

– Our client spends considerable time managing multiple CMS systems, which are complex in features and user interface.

– The complexity of these CMS systems results in high expenses for personnel and resources needed to maintain functionality and performance.

– Low CMS performance and poor website responsiveness across devices are due to the lack of a dedicated team and expertise in optimizing the performance and SEO of the various complex CMS platforms.

– The old website relies on a distributed set of tools, plugins, and services, making it difficult and costly to maintain.

Our Solutions

1. Content management system (CMS) migration services

– Migrating the entire WordPress CMS to HubSpot CMS ensures continuous smooth operation.

– Upgrading all libraries to the latest versions without affecting the website’s functionality.

– Offering alternative integrations, tools, and plugins, and centralizing all accounts with an access control list.

2. Professional Services for content management system

– Improve website page loading speed.

– Boost SEO score by optimizing meta tags, fixing broken links, and eliminating duplicate content.

– Redesign all website templates to ensure a consistent and user-friendly UI/UX across all devices.

– Utilize HubSpot automation workflows to track form submissions, capture leads, and schedule meetings, significantly reducing manual work.

– Seamlessly migrate data from the old app to the new one using APIs and automated scripts, maintaining data integrity and consistency on DR sites.

– Implement A/B testing, monitor keyword performance, and analyze user behavior to refine SEO strategies.

3. Manage multiple sites

– Validating submitted forms across multiple CMS sites ensures data accuracy and streamlines user interactions.

– Enhancing user experience and performance monitoring to gain insights and resolve performance issues.

– Enhancing the website’s theme and keeping plugins up-to-date to maintain security, compatibility, and performance, ensuring smooth and efficient operation.

4. MVP website development with end-to-end services for new website development from design to implementation of a new business line.

Services

– IT Strategy & Software Consulting Services

– QA & Software Testing Services

– Software Development Services

– DevOps Services

Industries

– Field Service Management

Technologies we use:

– CMS Platform: HubSpot

– Front End: HTML, CSS, JavaScript

– Back End: HubL, Python.

– Database: HubDB

– Framework & Library: jQuery, Bootstrap, Slick, Ico-moon, Date picker, Bootstrap Select, AOS, HTML2pdf, Dayjs.

– Infrastructure: Azure

– CI/CD: AzurePipeline.

– MKT Tool Integration: ActiveCampaign, Wisepops, Intercom (Live chat), Google Search Console, Google Analytics, Google Tag Manager.

– Programming language: Typescript.

– Library: Playwright.

– SEO Testing Tools: PageSpeed Insights, Google Search Console, Screaming Frogs, LightHouse, GTmetrix, Schema.org, BrowserStack.

– Test Management Tool: QAlify

– Other: Node.js, Cloudflare.