- Admin
- 2839 views
- 3 minutes
- Feb 20 2024
Digital Right Management Solution for Altavod – US
A Snapshot
Altavod is a digital streaming platform revolutionizing independent film distribution. It allows filmmakers to release, monetize, and control their content directly, while offering viewers a curated marketplace to discover unique films. Designed to create a more sustainable model for indie creators, Altavod partnered with ITC to scale its platform securely across web, mobile, and OTT apps while optimizing operations and accelerating feature delivery.
The Business Challenge
Altavod faced several strategic and technical hurdles while scaling its growing platform:
- Needed to build a secure, high-performance platform where users could browse, purchase, and rent films, and filmmakers could easily upload and distribute their content.
- Required full-stack engineers to join the internal team, contribute to feature development, and support migration of existing microservices to modern tech stacks.
- Sought to build OTT apps across a wide ecosystem—MacOS, Windows, Chromecast, Apple TV, Amazon Fire TV, and Roku.
- Remote, globally distributed teams caused communication and coordination challenges, impacting delivery timelines.
Our Strategic Solution
ITC delivered a full-scale, collaborative development strategy to enhance platform speed, security, and reliability:
- Supplied highly skilled full-stack engineers (Web, Mobile, Backend) who integrated with Altavod’s internal teams and contributed across the entire product lifecycle.
- Led platform modernization efforts, migrating microservices to updated tech stacks and aligning system architecture with long-term growth plans.
- Designed and developed secure, high-performance OTT apps, leveraging Digital Rights Management (DRM) to protect film content across all viewing platforms.
- Delivered a comprehensive digital testing suite, including automation, performance, and cybersecurity testing to ensure end-to-end reliability and platform integrity.
- Ensured smooth cross-time-zone collaboration with excellent communication, agile practices, and alignment with Altavod’s CTO.
Measurable Outcomes
- 80% automation coverage, improving QA efficiency and reducing regression risks
- 30% cost savings through optimized resourcing and development practices
- 50K+ daily active paid users on the platform, supported by scalable infrastructure
Technologies Driving Results
Microservices, Golang, Scala, NodeJS, Angular, NextJS, TypeScript, RxJS, Swift, Kotlin, DRM, Brightscript, Kafka, Google Cloud, Kubernetes, GitOps, Argo CI/CD, Istio
Industries
Entertainment/Streaming service
Partnership Approach
A dedicated team model ensured alignment, expertise, and agility throughout the engagement.
The Bottom Line
By partnering with ITC, Altavod successfully evolved into a robust, multi-platform streaming solution tailored for independent filmmakers and global audiences. Through expert engineering, cloud scalability, and DRM-secured OTT apps, Altavod streamlined content delivery and empowered creators with direct control over monetization.