Table of contents

  • Success Stories
  • Admin
  • 2 minutes
  • Feb 20 2024

A customizable loyalty solution best fits for ACB Bank – Vietnam

Table of contents

One of the biggest private banks in Asia has decided to introduce a new omnichannel loyalty program to strengthen the bond with their customers. The bank decided to develop and implement a dedicated loyalty application named BlueRewards, which assists in boosting customer engagement and enhancing the overall customer experience.

Project Results 

3 Months Implement to go-live

60K+ Transactions and 800K+ customers daily

100% Omnichannel experience from web portal to mobile app

Key challenges 

– Needed to find a loyalty solution that would be flexible in terms of customizations and easily scalable to meet the unique needs and preferences of your customers.

– Needed to handle security requirements for the loyalty system to protect customer data such as personal information and financial data.

– Lack of resources to handle massive volumes of sensitive customer data streams in real-time.

Our solutions

– ITC provided a full end-to-end solution development including UI/UX design, technical & architect design, development, performance & security & end-to-end testing, DevOps, and maintenance service. 

– ITC offered a modern loyalty solution that used a cloud-based IT system. This helped ACB create and maintain positive relationships with customers, as well as gather information on customer behavior to create offers that match their interests and needs.

– ITC developed a highly scalable B2C loyalty system with high security for more than 13 million users to serve millions of transactions per day. It includes front-end web and mobile applications, Loyalty web admin applications, and a CMS system.

Project Details

Project type: Dedicated team

Services: Software development, Consulting service, Testing & QA service, Maintenance service

Industries: Banking & Financial

Technologies: PHP, Symfony, Elasticsearch, Angular, Foundation Zurb, React Native, Redux, Testflight, Google Play Console, Firebase Crashlytics, React, PostgreSQL, Redis, Kong API Gateway, Microservices, MySQL, Apache, RabbitMQ, Kubernetes, Docker





“ITC has successfully delivered the project more than our expectation. It helped reducing time to production and achieved our business plan. I highly recommend ITC services for any company.”

Ms. Phuong Huynh

Head of Customer Service


ACB Customer Loyalty Program Software