A Snapshot
ACB, one of Asia’s largest private banks, sought to deepen customer relationships and elevate engagement through a cutting-edge omnichannel loyalty program. Partnering with ITC, they launched BlueRewards, a bespoke loyalty application designed to deliver personalized experiences, drive retention, and strengthen their market position.
The Business Challenge
ACB faced strategic hurdles in modernizing loyalty:
- Customization & Scale: They needed a flexible, scalable solution tailored to diverse customer preferences across millions of users.
- Security Imperative: Protecting sensitive personal and financial data in an omnichannel system was non-negotiable.
- Data Volume: Handling real-time streams of massive customer data outstripped existing resource capacity.
These weren’t just technical issues, they were risks to customer trust, operational efficiency, and growth.
Our Strategic Solution
ITC delivered a comprehensive, end-to-end transformation:
Tailored Loyalty Ecosystem
- Built BlueRewards as a cloud-based, scalable platform, enabling personalized offers based on real-time customer behavior insights
- Designed seamless front-end web and mobile apps, plus a robust CMS and admin portal.
Fortified Security & Performance
- Engineered a high-security architecture to safeguard data for 13+ million users and millions of daily transactions.
- Leveraged microservices and cloud scalability to ensure uptime and speed under peak loads.
Rapid Deployment
- Took the solution from concept to live in just 3 months, minimizing disruption and accelerating ROI.
Measurable Impact
- Speed to Market: Live in 3 months, outpacing industry norms.
- Scale & Engagement: 60K+ daily transactions and 800K+ active users, with 100% omnichannel consistency.
- Customer Loyalty Lift: Enhanced experiences driving retention and spending.
Why It Matters
For ACB’s executives, BlueRewards delivered:
- Competitive Edge: A standout loyalty program to differentiate in a crowded market.
- Trust & Compliance: Ironclad security protecting brand reputation and customer data.
- Revenue Potential: Deeper insights and engagement fueling upsell opportunities.
Project Essentials
- Approach: Dedicated team model
- Services: End-to-end development, UI/UX design, consulting, QA/testing, DevOps, maintenance
- Industry: Banking & Financial Services
- Tech Backbone: Cloud-based microservices (PHP, Symfony, React Native, PostgreSQL, Kubernetes, Docker), with tools like Elasticsearch, Kong API Gateway, and Firebase Crashlytics
The Bottom Line
TC turned ACB’s loyalty vision into a scalable, secure reality—fast. For banking leaders aiming to boost engagement and protect their customer base, BlueRewards sets the benchmark.
