JOB DESCRIPTION

Be responsible for establishing the tags for websites to track and guarantee data performance. Analyzing and reporting to business with insights on digital marketing attribution, website trends and conversion rate improvement opportunities.

• Work Growth team and Engineering team to guarantee all marketing technology functions smoothly
• Articulate detailed information including interpretation and presentation of data to many levels of management and staff
• Enhance and maintain data quality, naming conventions, data collection, lead acquisition, and so on
• Develop and manage Google Tag Manager setup across the website
• Collect, analyze and convert trustworthy and persistent data into marketing report
• Estimate market trends and define process enhancement from data
• Update technology trends in data analytics and suggest any enhancements
• Using strong analytics, data visualization and data mining skills
• Extract data queries to deliver actionable insights and recommendations to internal stakeholders
• Manage and classify audiences from multiple sources of data (data layer, CRM, backend and 3rd party systems)
• Visualize customer journey and collaborate with other teams to define tactical actions

QUALIFICATIONS

• Be good at English
• Bachelor of Science Degree in Mathematics, Physics, Economics, Computer Science, Statistics or closely related fields
• 5+ years of analytics development and strategy development experience
• Able to work and collaborate with multiple teams
• Ready to learn and adapt new technologies and knowledge
• Able to understand and set up the web analytics tool (especially experience with Google Analytics and/or Heap Analytics)
• Analyzing marketing performance and estimate KPIs in e-commerce
• Experience with tracking tags and with tag management systems
• Fluency in SQL, with the ability to extract data and create materialized data views
• Experience in analyzing statistics and experiment design
• Strong understanding of data-driven marketing techniques
• Excellent analytical and MS Excel skills
• Good at presentation with the non-technical manner
• Experience in Google Data Studio, Tableau, or Heap to develop report dashboards or other relevant requirements
• Experience working with conversion optimization tools such as Optimizely, Google Optimize or similar is a plus