Mobile app development and Its benefits for businesses
As the continuous development of smartphones, mobile applications are playing a significant role as virtual tools to satisfy human demand and purposes. This drags to the rapid change in the industry of mobile app development in the past few years.
According to Daxx, there were around 12 million mobile app developers worldwide in 2016, whilst Android and IOS developers are 5,9 million and 2.8 million respectively. In 2020, it is estimated to reach 14 million.
In fact, the number of apps available in leading app stores as of the 4th quarter of 2019 has illustrated the significant records. There are 1,84 million apps for Apple users to download, making Apple store the second largest available mobile apps. Google play provides the highest number of mobile apps for Android users with 2,57 million apps. For each different app, the developers can earn revenue in different ways. According to the Apple store, each application generates an average of 0.86 US dollars per download.
With all the stunning figures, It is believed that mobile app development has consecutively become one of the priorities so as to obtain long-term success for businesses.
When it comes to Internet accessibility, the number of smartphone users who access the Internet on their devices has accelerated.
As mentioned above, the increase of hand-held appliances and devices, such as mobile and tablets, as well as the positive customer behavior change of using smartphones and downloading applications, mobile apps development is the key factor to connect developers with a large number of potential users.
Source: Statista 2019
As of 2019, more than 2,7 billion people have a smartphone. In addition, there are 194 billion mobile apps downloaded in the same period (Leftronic). The current record has shown the total revenue from mobile app downloads around $461 billion. Thus, it is projected to reach more than $581 billion in revenue in 2020 (Statista). Indeed, the more growth of smartphones and tablets sales, the more growth of mobile app downloads revenue. All stats above indicate that mobile app and the internet can flatten the world together better. In essence, a mobile app is a tool to connect your brand with millions of potential customers. All for you is to make your app meet your customers' needs and strategize to have smart marketing campaigns as well.
Why mobile app development is attractive?
Photo by Stanislav Kondratiev on Unsplash
There is no doubt that mobile apps have played a role in the economy. However, the benefits that creating and distributing a mobile app can bring to businesses across a wide variety of industries have always been in question. So let see some of the top value that mobile app brings to enterprises.
Based on the study of customer behavior, the app which generates an excellent user experience can convert the prospects into loyal customers. In other words, the customers are not willing to spend more than 15 seconds to learn and guess your apps. In fact, there is a 15-second rule to decide whether your prospect wants to stay on the website or leave as soon as possible. This rule can be applied to the mobile app as a rule to build better UX. Nevertheless, the challenge for businesses is that not every app performs the same quality of UX to customers and it can drag a detrimental impact on the customers' first impression. Therefore, the developers should have careful preparation for the UX analytics and development to build a better loyalty. Sales and eCommerce are industries that receive many benefits by making buyers come to the final purchase decision as fast as possible. That is why the US had more than $156 billion in mobile eCommerce sales and the conversion rate is three times higher than the mobile site.
- Consolidate the brand
In the rushing and busy life, fast-approaching to the brand can be simplified by the mobile app. It can be free and always available for users to download. Through the downloading, the users are encouraged to interact and make a decision directly with the brand as same as they do via the website, but faster with a handheld device. In other words, your brand is accessible anywhere and anytime without the full screen of desktop requirements.
- Increase the ability to approach
According to Statista, there are approximately 204 billion mobile app downloads worldwide in 2019. This means the opportunity to be downloaded for your apps has increased. In fact, the Internet is almost always available and users are willing to download and try new apps. If the app is well marketing strategized and developed, more reachable customers can become your potential customers.
- Generate Revenue
As mentioned above, Sales and eCommerce deliver considerable revenue via mobile app in 2019. In the US market, $6.2 billion online revenue in 2018 is recorded excluding special sale events such as Black Friday and $9.2 billion in 2019, including 54% of mobile users and 33% purchase on their mobile device.
It comes as no surprise that the developers would like to pay attention to develop not only the mobile apps but also a mobile-centric society. Thus, ITC Group has always been ready to learn and update our solution and experience to adapt to the ongoing development of clients’ demand.