Introduction
Our client is a leading software provider offering premier field services management solutions. Their software enables clients to enhance customer service, ensure compliance, and grow faster.
Project type
– Fixed-price + Dedicated team engagement Model
Achievements
– Save time on management with automation workflow
– Successfully migrated and continued using the whole complex website with multiple sites from other CMS to Hubspot CMS in a short time.
– Successfully developed a complex website with diverse CMS features and customized templates based on client’s needs to manage better
– Increase the website’s user experience by enhancing the UI/UX and website responsiveness across devices.
– Increase the page speed performance and be SEO friendly.
Key challenges
– Our client spends considerable time managing multiple CMS systems, which are complex in features and user interface.
– The complexity of these CMS systems results in high expenses for personnel and resources needed to maintain functionality and performance.
– Low CMS performance and poor website responsiveness across devices are due to the lack of a dedicated team and expertise in optimizing the performance and SEO of the various complex CMS platforms.
– The old website relies on a distributed set of tools, plugins, and services, making it difficult and costly to maintain.
Our Solutions
1. Content management system (CMS) migration services
– Migrating the entire WordPress CMS to HubSpot CMS ensures continuous smooth operation.
– Upgrading all libraries to the latest versions without affecting the website’s functionality.
– Offering alternative integrations, tools, and plugins, and centralizing all accounts with an access control list.
2. Professional Services for content management system
– Improve website page loading speed.
– Boost SEO score by optimizing meta tags, fixing broken links, and eliminating duplicate content.
– Redesign all website templates to ensure a consistent and user-friendly UI/UX across all devices.
– Utilize HubSpot automation workflows to track form submissions, capture leads, and schedule meetings, significantly reducing manual work.
– Seamlessly migrate data from the old app to the new one using APIs and automated scripts, maintaining data integrity and consistency on DR sites.
– Implement A/B testing, monitor keyword performance, and analyze user behavior to refine SEO strategies.
3. Manage multiple sites
– Validating submitted forms across multiple CMS sites ensures data accuracy and streamlines user interactions.
– Enhancing user experience and performance monitoring to gain insights and resolve performance issues.
– Enhancing the website’s theme and keeping plugins up-to-date to maintain security, compatibility, and performance, ensuring smooth and efficient operation.
4. MVP website development with end-to-end services for new website development from design to implementation of a new business line.
Services
– IT Strategy & Software Consulting Services
– QA & Software Testing Services
– Software Development Services
– DevOps Services
Industries
– Field Service Management
Technologies we use:
– CMS Platform: HubSpot
– Front End: HTML, CSS, JavaScript
– Back End: HubL, Python.
– Database: HubDB
– Framework & Library: jQuery, Bootstrap, Slick, Ico-moon, Date picker, Bootstrap Select, AOS, HTML2pdf, Dayjs.
– Infrastructure: Azure
– CI/CD: AzurePipeline.
– MKT Tool Integration: ActiveCampaign, Wisepops, Intercom (Live chat), Google Search Console, Google Analytics, Google Tag Manager.
– Programming language: Typescript.
– Library: Playwright.
– SEO Testing Tools: PageSpeed Insights, Google Search Console, Screaming Frogs, LightHouse, GTmetrix, Schema.org, BrowserStack.
– Test Management Tool: QAlify
– Other: Node.js, Cloudflare.
