Topics for Business Blogs
Blogs have been indispensable for most businesses. In contrast, It is not easy to think of topics weekly to write. For experienced copywriters, they still face that problem if they do not have the right plan and structure. This article is to share some tips so that you can take advantage of what you have and turn them into your content while guaranteeing the long term value for business simultaneously.
1. Company news
Do you remember the lastest topic you wrote for your blog? Do you have any more ideas? Besides the business articles, you can utilize your Company brand to extend more ideas. In other words, you can share your company news as a blog to illustrate the progress of development. Also, every innovation or new updates of the business are the key points for you so that you can write new content for it. It is not necessary to share day by day but It is believed to a good solution to prove that the company is continuously developing and extending. Furthermore, If there are company conferences or the company appears on news websites or communities, it will be an opportunity for you to do remarketing the brand. The more reliable company news, the more trustworthy your brand.
2. Products and Services
Your new products or services which have been launched could be the ideal topics. First of all, you can advertise your new products to the public. On the contrary, if your product gains a large number of customers, there will be a mutual benefit for both the company’s brand and products. Moreover, you can exploit more topics that are relevant to the products.
When it comes to the factors that enhance business reputation and trustworthiness, Testimonial is an ideal option. The testimonial could be considered as the customers' story, feeling and estimation after using company products and services. The real scenarios and real words from customers are much more reliable and vital for the prospects. Thus, it is encouraged to share customers' feedback as the story in your company blog in order to diversify the blog's topics as well as increase business prestige. However, you should make sure to ask your customers for permission before sharing their stories and feedback to the public.
4. Topics from the questions
When providing services for customers, the questions are inevitable. For each question, we can generate more content from that. Why not?
For instance, you are supporting your client to build a new website. You receive a question of How long it takes to build and maintain a website. Thanks to this question, we can answer it by writing a post about tips and relevant information. It is a factor to reach the attention of new customers. In other words, if the blog contains topics that can educate the users and enrich their knowledge, you can obtain a positive impression of your prospect. Simultaneously, you can show another business objective by having a contribution to the community besides the business revenue.
5. Interview or talk show
There is no doubt that experts in your business play a significant role in success. It is a deficiency if you do not share their advice and knowledge. Basically, you can ask their questions and turn them into articles on Blogs. Moreover, you can make your blog more interesting by interviewing them and make their words into your article. The experts can be from your business or your partners as long as they are willing to share their knowledge and their sharing brings the value to community and business.
6. Introduce your clients' products
Every product which your companies build for Clients is a good topic to share. In fact, you will have numerous articles to write and share with the communities. However, what we can obtain from this is the new customers’ attention. If there are a number of users of this product, you can approach new prospects from your clients. Even better, clients’ partners could also be our potential customers. At the same time, the traffic from search engines and brand awareness has been increased.
To sum up, you can think of more topics to increase your number of articles. However, if you have no idea to brainstorm more topics for your blog, these above-recommended ideas may help you create more effectiveness and value for your business.